Regardless of your online goals, one of the key factors is going to be achieving some landmarks. In many cases, it will sell a product or service. In other cases, getting people to submit a contact form, sign up for a newsletter, join a social media group, or even share some content they find enjoyable. Regardless of what you want online, your goal is to get the highest conversion rate possible for your efforts. Conversion rate optimization is about creating the best funnel and most captivating channels to achieve a goal. It comes down to the analysis and tweaking of any certain campaign or piece of marketing materials. It starts by setting a goal and analyzing the numbers that come back monthly, weekly, or even daily.